Download our whitepaper on Patient Centricity In Pharmacovigilance: New Directions, New Horizons
The patient perspective is an essential component of the drug safety monitoring and risk communication process. Pharmacovigilance (PV) operations that incorporate the patients’ “voice” in PV systems and processes would be better positioned over the long-term to ensure patient safety and add real value back to the patients by enhancing product benefit-risk profiles. Overall, adopting a patient-centric approach and partnering with patients and public for reporting, analysis and communication of safety data seems to be the way forward.
Patient centric innovation will be at the heart of the transformation of PV over the next couple of decades and this will likely forever change PV as we know it today. But are we really prepared to implement patient-centric approaches in PV? What steps are required to bring safety to patients, as opposed to bringing patient to safety? This whitepaper examines the advantage of applying patient-centric approaches across the PV spectrum and how such approaches coupled with the recent advances in social media, internet and technology, herald the advent of a new era in safety reporting, analysis and risk communication with the “Patient” at the epicenter of all PV activities.