Pharma Bio World
Author: David Balderson, Sciformix Corporation
Mature Pharmaceutical Products are those that are long past their marketing exclusivity period but
are still sold in substantial volumes because of their well established effectiveness and safety in certain medical conditions. Mature Products have a significant role in the healthcare for many patients both in the developed and developing world. The majority of the large pharma companies have a size-able portfolio of mature products, which are in the final stages of their life-cycle; although they may be marketed or sold for many years to come. These products can still play a crucial role in the company’s strategy, more so in emerging markets than
in innovation-focused, developed markets.