ISPOR – Value & Outcomes Spotlight
Author: Manali Pendse, Sciformix – A Covance Company
Healthcare is experiencing an avalanche of electronic data with sources that include social media, smart phones, activity trackers, electronic health records (EHRs), insurance claim databases, patient registries, health surveys, and
more. Managing the wealth of available healthcare data allows health systems to create holistic views of patients, personalize treatments, improve communication, and enhance health outcomes. Collected outside of controlled clinical trials, RWD, has the potential to deliver vast amounts of insights into patient health and medical care. These insights can help create a full 360-degree view of patients to deploy personalized medications and also improve population health outcomes by tracking health trends and assisting in predicting upcoming developments. This article will give an overview of how RWD can influence the way clinical trials are designed and conducted today.