Download: Medical Comminucation in Emerging Markets

Elements for a Successful Emerging Market StrategyLife science companies are effecting a paradigm shift in their focus towards emerging markets driven by the growing economies of these markets and the steady decline of growth opportunities in the developed markets. Emerging economies like China, Brazil, India, Russia, Mexico, South Korea and Turkey are gaining increasing importance in growth strategies of global life science companies.

Some companies have begun to establish “Centers of Excellence” which act as “resource centers” for emerging markets for the entire portfolio of products marketed across these countries. Another important strategy that is emerging is to use services of a Functional Service Provider (FSP) to undertake activities necessary to support local marketing/product promotion plans. The advantage of this strategy is the availability of a ready pool of highly skilled and knowledgeable resources in a country like India which can be deployed in a need-based manner, thus optimizing costs and maximizing impact.

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